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Join us as we sit down with hotel owners and sustainability pioneers, to uncover the essence of their brand identity and reveal the inspiring steps they’re taking on their sustainability journey.
Episodes
Wednesday Oct 15, 2025
Wednesday Oct 15, 2025
Today I’m joined by Gisela Boersma, ESG & Design Manager at The Usual — a brand proving regenerative hospitality can be beautiful and practical. Raised sustainably before it had a name, Gisela blends an interior designer’s eye with a systems thinker’s rigour.
We unpack how The Usual builds consciously, is socially committed, resources responsibly and minimizes footprint—from circular mattresses and green roofs to local partnerships and BREEAM/Green Key pathways.
We dig into measurement that matters (guest impact insights, Scope 3), the power of in-room storytelling, and the challenges of food waste and regulation—plus the wins that keep the team moving.
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